All-rounder Artist

Chapter 1403: Chapter 1164: Xian Yu Broadly Distributes Hero Invitations

Zhong Continent.

Many directors and screenwriters targeting Xian Yu and *Kung Fu Hustle* were dumbfounded. They had finally come to a realization.

“Wait, something’s not right.”

“Everyone banded together to take down Xian Yu, but it seems like this didn’t really help promote our own movies. In fact, *Kung Fu Hustle* got an indirect boost in publicity instead?”

“Did we all just assist him?”

“That’s not even the worst of it—how did he end up launching an animated series too?”

“Blue Star’s second children’s channel, with an audience spread across all eight continents of Blue Star—Xian Yu’s new movie’s lead actor got another massive exposure through *He Sheng’s Adventures*. The audience is now head over heels, and this has sparked considerable interest in the movie itself.”

“This move cost us big time!”

“The animation will definitely continue promoting *Kung Fu Hustle*!”

“This type of promotion method is unheard of, yet its impact is clear as day!”

“We can’t keep letting this happen!”

…

The film industry knows all too well the importance of publicity!

Why else do production teams go all-out in marketing whenever a movie is about to be released?

For the sake of publicity, they’ll resort to sensationalism—even throw some dirt on themselves.

Like an actor being accused of diva behavior.

Or rumors of the leads falling for each other during filming.

Or alleged conflicts among cast members during production.

Exactly.

No matter if the scandal carries some self-deprecating intent.

When it comes to marketing, some production teams have no limits!

Because only effective promotion can capture the audience’s attention before the movie is even released.

This highlights the significance of spreading the word.

It might also be considered a form of marketing?

When done right, even the worst movies can perform a box office miracle!

Take the movie *Exes 3* as an example.

The movie itself was mediocre, but it raked in an incredible box office revenue all thanks to clever marketing.

Back then, the buzz was:

Some couples got into physical fights at cinemas after watching *Exes 3*, prompting emergency medics to intervene.

There were even news reports stating:

A guy accompanied his girlfriend to watch *Exes 3* and then called his ex afterward, leading to an argument that ended in a suicide attempt.

Outrageous, right?

It’s the kind of drama everyone loves to see.

Ultimately, the marketing intended to plant viral messages among the audience:

Watching this movie might lead to fights, rekindled feelings about exes, or even reconciliation.

The more curious the audience became, the more they wanted to know if the movie truly possessed such “Magic Power” capable of making couples turn on each other—or engage in all-out brawls over their exes.

Whether these incidents were real or not became irrelevant.

The production team might have merely capitalized on coincidence and steered public perception accordingly.

In any case, the movie blew up.

Of course.

The film also owes its success to its musical contributions.

Like “Decent.”

Or “Breakup As It Comes,” among others.

The lyrics and compositions were remarkable, ranking as top-tier songs.

These elements combined with the movie’s decent quality brought an unexpected surge in box office numbers.

Otherwise, why would directors and screenwriters from Zhong Continent go after Xian Yu relentlessly?

They’re pursuing the hype, aren’t they?

Xian Yu’s popularity is not to be missed—the buzz speaks for itself.

Before the movie’s release, all sides engage in promotional warfare. If the movies are of similar quality, victory in the promotional battle means half the victory for the film!

And right now, one undeniable fact is:

In this chaotic promotional war, *Kung Fu Hustle* has already seized the upper hand.

The first upper hand: Zhong Continent’s directors and screenwriters unwittingly provided massive exposure for *Kung Fu Hustle* with their reverse strategies.

The second upper hand: *He Sheng’s Adventures*, an unprecedented animated series, skyrocketed the lead actor’s visibility.

The third upper hand…

It hasn’t appeared yet, but it’s still brewing.

Indeed.

Just as the buzz around *He Sheng’s Adventures* began blazing online shortly after its premiere,

Starlight Entertainment suddenly released an announcement: [Tomorrow at 6 p.m., the *Kung Fu Hustle* production team will hold a movie press conference at the Qin Continent Cultural and Sports Center. Xian Yu, the head writer, will invite industry friends and present a new musical piece on-site to meet with the audience!]

That—was the third upper hand!

The upper hand that will make *Kung Fu Hustle* unbeatable!

Lin Yuan’s promotional plan revolves around this press conference and all the subsequent steps connected to it!

…

Those familiar with Xian Yu know that he never participates in promotional activities—whether it’s music or movies, even for his own projects.

But this time.

Xian Yu breaks tradition, not only announcing his high-profile attendance at the *Kung Fu Hustle* press conference but also widely inviting industry friends and unveiling his new musical works!

Once the news broke,

sharp-minded netizens instantly sensed something extraordinary, and the internet exploded in excitement!

“Fish Papa is personally promoting?”

“Is this the same Fish Papa who never takes part in promotional activities?”

“Is he going all out for the rankings?”

“I think it’s not just about rankings—this is probably related to Zhong Continent’s people cornering him. He might be upset.”

“Does this mean we’ll get to enjoy Fish Papa’s new music firsthand at the event tomorrow?!”

“Say no more, I have to go!”

“I’m not interested in Fish Papa’s movie, but his music? Now that’s something I’m hyped for!”

“Hold on.”

“The news said Fish Papa would invite industry friends?”

“Industry friends? Are we talking about Yu Dynasty here?”

“Not just Yu Dynasty—Father Yang and the others are definitely considered Fish Papa’s friends too.”

“Pft!”

“You mean…”

“Tomorrow we might see several Maestros, including Yang Zhongming, attending to show support?”

“Holy crap!”

“I’m taking a day off tomorrow to go to the press conference—my boss can’t stop me!”

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