Domination in America, Starting from being a Boxing Champion
Chapter 310: Selling Out After ListingI will catch you if you fall
I’m just gonna love you like the woman I love
At Link Music’s CEO’s office, Ivanka stood with arms folded in front of the panoramic floor-to-ceiling window, quietly listening to Link’s new song.
She hummed softly through her aristocratic nose and tapped the remote control with her slender finger.
The speaker started playing the next song, "Girls Like You."
The cheerful rhythm relaxed Ivanka’s fragrant shoulders as she snapped her fingers and swayed her slender waist to the music. Her full hips also quivered beneath her fitted sheath dress.
Thump thump thump!
There was a knock on the office door, and Ivanka stopped swaying, turned off the player with the remote, and sat back down in her office chair before saying, "Come in."
Link Music’s Executive Director, George Capal, and the Distribution Department Head, Bob Harrison, walked in from the outside and stood in front of the desk to greet her. Your next read awaits at
"What’s the matter?"Ivanka looked at her two capable assistants and asked.
These two were among the earliest members of Link Music’s management team, both over forty years old with more than ten years of experience, which was why Ivanka regarded them as elites and scooped them up to join her team.
They had indeed proven themselves to be elite in the past two years.
When the company was first established, they had nothing but a few million US dollars—no recording studios, no distribution channels, no record manufacturing plants, no stable promotion channels.
After the management team was in place, Link Music’s distribution channels were quickly set up. Now, the distribution department could independently handle distribution in the United States and Canada without relying on the big five record labels.
In terms of promotion, the reason why Link and its artists could maintain their popularity and exposure was due to Link’s continuous marketing efforts.
Because George Capal, the head of the promotion department, did well, Ivanka promoted him to the position of executive director at the end of last year to help manage Link’s operations.
These two were doers; upon meeting, they wasted no time in telling Ivanka that just half a day after "The Woman I Love" went on sale, twenty-eight states’ distributors had called asking to restock early.
Some states wanted 10,000 copies, others 50,000, totaling more than 600,000 copies.
"Asking for restocking today?"
Ivanka was somewhat surprised. "The Woman I Love’s" first batch produced 1 million physical albums, which had been wiped clean by state distributors after last week’s listening session, with an average of 20,000 copies per state.
They would restock based on sales in different areas after the first batch sold out.
The second batch was also 1 million copies; the next production quantity would be determined based on the sales speed of the second batch.
But only half a day after "The Woman I Love" went on sale, 28 states’ distributors had already called to request more stock.
This pace far exceeded the company’s and distributors’ expectations.
At this rate, this album’s sales could exceed the expected 3 million copies.
"How many copies are left in the warehouse?"
Ivanka asked, suppressing her excitement.
"Only 200,000 backup copies remain," said Director George Capal.
"Distribute those to places that urgently need to restock, contact the manufacturing plant, and print an additional 500,000 for the second batch, no, 1 million copies. Urge them to speed up the printing and packaging process," Ivanka said calmly.
"Got it, President!" Bob Harrison, the distribution head, nodded.
George Capal then discussed promotional strategies with Ivanka.
Initially, they planned to promote the third album using the second album’s promotional tactics.
But after the campaign started, they realized the effect was mediocre at best.
The reason was that during the second album’s release, Link had feuds with East Coast rap groups. They traded accusations, involving the rap legend Jay-Z in a battle for the album charts, which created plenty of buzz and prompted a lot of media to cover Link’s news spontaneously.
Add to that, following the release of the second album, Link released the hit song "See You Again," organized two Gold and Golden Belt campaigns, the MTV Awards incident, the reconciliation with Kanye, the London paparazzi incident, and a boxing match.
In those months, Link’s name was constantly on the front page headlines of major media, greatly increasing the exposure of his second album.
It also saved Link Music tens of millions in promotional costs.
However, during the release of the third album, despite news boosts from the Grammys, the Super Bowl, and the Oscars, the promotional effect was still weaker than that of the second album, so the promotional department needed to invest more funds and strengthen the promotional efforts to close the gap.
"Promotion?"
Ivanka pondered for a moment, requesting the promotion department to draft a new and innovative marketing strategy. She would approve it if appropriate.
George Capal and Bob Harrison nodded, then said goodbye and left the office.
Ivanka crossed her slender fingers and sat quietly for a while before picking up her phone to call Link. The phone rang several times before being answered by Anna.
Anna told her that Link was practicing boxing and would be done around 3 p.m., asking if she had an urgent matter.
Ivanka said it wasn’t urgent, hung up the phone, and then turned the music player back on, Link’s voice once again reaching her ears.
I need a girl like you
Yay yay
I need a girl like you
Yay yay
In Los Angeles, Link left the Muscle Beach Boxing Gym at four in the afternoon. He could have finished earlier, but De La Hoya dropped by in between, saying he wanted to discuss something with him.
Link asked what was the matter.
Hoyle said he had heard his new songs from the third album and suddenly had an idea. Their match was scheduled for late November, and Hoyle suggested they hold a concert at the venue before the boxing match, and he was willing to be a guest vocalist.
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