Chapter 78: Erase to the Zeros
Translator: Atlas Studios Editor: Atlas Studios
Just as Ji Tianyu spoke up to this point, a girl’s surprised voice suddenly sounded. “Young Master Dali, what are you doing here?”
Hong Dali turned around and took a look. The girl’s appearance was delicate and beautiful, pitiful looking. Who else could it be but Ji Zhiruo? He instantly smiled and said, “Aren’t you here too, what’s there to be surprised for?”
Ji Zhiruo jogged to Ji Tianyu’s side and softly said, “Dad, how was your discussion?” After which she immediately introduced him to Hong Dali. “Young Master Dali, this is my father. I, I told you previously about him...”
“Heh heh, I heard everything.” Hong Dali asked, “Why not you tell me in detail? To be honest, I’m quite curious. By rights, your family’s company is on quite a large scale. How did it end up in this state?”
Ji Tianyu smiled bitterly and shook his head. He slowly said, “Speaking of which, this is but another proof of the phrase, ‘the business world is just like fighting a war.”
“At first, the sales for my Might Beverages were quite good. At that time, the sales result every year was on the rise, and you could say that I was flushed with success. However, the good times didn’t last long. Just as my company was slowly growing, another brand called Fierce Bull beverages suddenly appeared on the market.”
“From the time it entered the market, this Fierce Bull beverages was on a roll. Everywhere was flooded with its advertisements, causing quite a few beverage companies to close down. Actually, this is very normal. This is the market, after all; some people win and some people lose. Since this Fierce Bull got popular, the stocks of other beverages brands naturally couldn’t be sold out. Originally, my Might Beverages could be considered to be one of the larger brands in the market, so the impact was powerful. However...”
Speaking up to this point, Ji Tianyu sighed again and said, “Bad things always come together. Fierce Bull beverages suddenly got injected by a large sum of capital—tens of millions of yuan. It’s size immediately expanded, it’s advertisements were put up in many stations in the golden timing slot, it’s sales performance rose more and more. On the other hand, my goods couldn’t be sold out, the capital couldn’t recover, and now even the money for advertisements also ran out.”
“For food and beverages business such as mine, advertisements are vital. Once the advertisements stop, spenders will quickly forget about us, then it will get harder and harder to get our capital back. Under this vicious cycle, the time before we close down will not be long.”
After he explained it in simple and easy terms, Hong Dali understood his meaning perfectly.
This was how it was for the food and beverages industry—the competition was intense to the point of cruelty. It was a matter of life and death. Especially for the advertisements, it couldn’t stop. Otherwise, without enough publication, spenders will quickly forget that such a company even existed.
In his previous life, Hong Dali knew of quite a few factories that were doing pretty well, but because their advertisements didn’t keep up, spenders had forgotten about them in just half a year to a years’ time. Then, they either ended bankrupted or struggled to survive under the onslaught of new companies.
The situation of Ji Tianyu’s company was likely to be of the same. No wonder Ji Zhiruo didn’t attend the last few class gatherings, it was probably because that she didn’t have the mood to go out and play when her family was facing such a big problem.
Hong Dali sucked in a deep breath, suddenly turned around, and said to Xiaoyi, “Xiaoyi, help me check the background of this Fierce Bull.”
“OK.” Xiaoyi immediately turned around, went to a quiet corner, and made a call.
“Uncle Ji, don’t worry, we can think of something together.” Now that the information on the opponent wasn’t enough, Hong Dali could only comfort him first.
Very quickly, Xiaoyi came back. However, this time, the expression on her face was quite interesting, like she was crying and laughing at the same time. “Young Master, this Fierce Bull beverage, is... is...”
“What is it?” Hong Dali curiously asked.
“It’s a property under Hong Anbao’s name.” Ling Xiaoyi didn’t forget to remind Hong Dali. “Which is that Young Master from just now. Also, the 25 million yuan worth of capital was obtained by selling those estates that he sold to you.”
“What the heck!” Hearing this, Hong Dali almost jumped up. “No wonder he was in such a rush to sell those estates, so that’s the reason. This fellow is really vicious.”
Tang Muxin helplessly shrugged her shoulders. “See, I told you off that time when you were squandering. Now let’s see what you can do.”
“What can I do?” Hong Dali laughed and said, “Being a prodigal, I must buy two bowls of beancurd, drink one bowl, and pour one bowl. Companies must buy in pairs and use one to play with the other. Now, it’s obvious that both companies can’t be bought. The only solution is for one of them to play the other until it dies.”
Tang Muxin sighed softly. This was the first time she heard such a saying...
After saying this, Hong Dali looked at Ji Tianyu and said, “Uncle Ji, don’t worry. Although this Hong Anbao is from my family, our relationship is far from being close. I guess that he’s probably hoping that I can die as soon as possible. Therefore, we’re on the same side now. We might as well play a big one this time, heh heh.”
“Play a big one?” Tang Muxin curiously asked, “How to play?”
“That is simple.” Hong Dali looked at Ji Tianyu. “Uncle Ji, how much did Ji Zhiruo borrowed from me previously?”
Ji Tianyu said, “A total of 3,850,000 yuan.”
Hong Dali snapped his fingers and said, “Erase the behind digits to zero, take it as three million yuan. I will invest another three million in exchange for 10% of your company’s share. Then, we will be on the same side. What do you say?”
Tang Muxin smacked her forehead. “I have never seen someone erasing to the zeros like this...”
Being someone who was able to create such a big company, Ji Tianyu wasn’t a long-winded person. He instantly decided without another word. “OK!”
Hong Dali laughed and said, “That settles it then. This is what we shall do first...”
Their heads immediately came together. After hearing Hong Dali’s plan, Tang Muxin was the first to collapse on the floor in laughter. “Dali, this plan of yours is totally—hee hee, hahaha, it’s too funny!”
Everyone else in the group also lost themselves in laughter.
...
At the same time, on the other side of the party.
Tai Yajing hugged Hong Anbao’s arm and tenderly said, “Anbao, just now you said that you want to be my boyfriend, is that true?”
“How can that be false?” Hong Anbao gave a cheap laugh and touched her breast. After which, his eyes gradually moved towards her pair of long and sexy legs. He grinned and said, “Your legs are still so long, just that I’m not sure if some other man has touched them after that time?”
“Good gracious, you’re so mean.” Tai Yajing objected in a seductive tone. “Other than you, could I have possibly let anyone else touch even a hair of mine? Don’t change the topic, quickly tell me if you really mean it when you said that you wanted to be my boyfriend.”
Hong Anbao laughed loudly and complacently said, “Since you didn’t have relationships with any other man, then I shall take you in. There isn’t much problem in that.”
“Yup, you’re really my darling.” Tai Yajing instantly started to act coquettishly. After being intimate for a while, Tai Yajing asked, “Anbao, your Fierce Bull beverages is doing very well now. Do you have any new plans?”
Hong Anbao moved his mouth close to her ear and softly said, “Is there a need to ask? After I expand the company again this time on a larger scale, I will have some power to speak up during my Hong Family’s meeting. Hong Dali, that prodigal, humph. He’s already 18 this year. By that time, I will make him suffer!”
Tai Yajing secretly kissed Hong Anbao before curiously asking, “Speaking of which, why do you dislike him so much? He’s just an incapable prodigal.”
Hong Anbao smiled maliciously and viciously groped Tai Yajing’s leg. He said in a deep voice, “Don’t be a busybody, don’t ask what you shouldn’t ask.”
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